2020 Employee Benefits Communication Calendar for Employers
Throughout the year, there are several special observances. Some celebrated nationally and some celebrated locally. Throughout 2020, there are several monthly observances that align with reminding employees to use their employee benefits plans throughout the year. These reminders can help employees remain healthy and productive.
February is American Heart Month. Typical campaigns for this month center on heart disease in women. A popular campaign is the Go Red For Women campaign. Ideas for benefits-related communication for February include encouraging employees to wear red and visit Go Red for Women for resources on heart disease prevention. You could also send out facts and tips throughout the month with workplace communication software like Slack or Yammer (if applicable).
March is National Colorectal Cancer Awareness Month. Former President Bill Clinton officially dedicated March as National Colorectal Cancer Awareness Month in February 2000.
If your benefits package includes cancer insurance, this is a good time to communicate with employees about the benefits available to them. Communication ideas could include a webinar or Lunch N’ Learn to go into the nitty gritty details and answer questions.
April is Mental Health Awareness Month and National Pet Month.According to the National Institute of Mental Health, 46 million adults in the United States have a mental illness. According to Blue Cross Blue Shield of Michigan (BCBSM), 16 million adults live with depression in the United States. During Mental Health Awareness Month you can remind employees to utilize your organization’s Employee Assistance Program (EAP). Communication ideas might include posters, flyers, brochures and/or videos.
If your company has pet insurance May is a good month to illustrate the benefits it provides for your employees four-legged family members. Some communication tactics could include real-life or scenario-based case studies. If you’re wondering if there is value in offering pet insurance, check out our blog post about pet insurance that details the benefits for employees. If you don’t offer pet insurance and would like to start, contact JS Clark Agency at 248.355.9600.
September is National Yoga Month. An employee’s overall wellness is dependent on how they take care of themselves overall in their day-to-day life. Overall wellness for an employee will mean more than just an annual physical or vision appointment or bi-annual dentist appointment. Promoting wellness throughout the year will help employees stay healthy. A healthy employee is a productive employee. In a case study of large companies, total medical spending at a company with an employee wellness program experienced slower growth in health costs than companies without a program.
If your wellness program offers yoga classes or gym access, it’s a great time to promote the classes and or promote access to a gym which offers yoga classes. The communications don’t have to focus directly on yoga, but the national observance offers a great way to lead into wellness communications. Communication ideas might include videos, blog posts, intranet postings and flyers.
October is Breast Cancer Awareness Month. Like February with Go Red for Women, October tends to focus on many breast cancer awareness and educational events for women. Typically wearing pink during the month of October shows support. October might be a good time to educate employees on breast cancer with resources from the Susan G. Komen Foundation or your health insurance provider’s educational materials and encourage female employees to get their mammogram screening if applicable using their health benefits. Communication ideas for October include intranet postings, dedicated internal web page for employees, Q&A sessions with a health expert via live video or streaming.